free range new Zealand meat, shrunk for small mouths
Pet food that’s tail-waggingly tasty, full of nutrients, and formulated specifically for the needs of small breed dogs and cats.
iti’s unique recipes present the very best natural ingredients, in nutrient-dense, easy-to-eat formats that support the special needs of your small pet. Our innovative range of air-dried, oven-baked and canned foods combine palate-pleasing taste and texture to elevate meal times to a gourmet experience. They’re also super-convenient to store and serve, giving your pet the taste and nutrition of raw meat, with none of the mess for you. You’ll love it as much as they do.
So go ahead, spoil your fur baby with iti - the taste and nutrition they deserve. Learn more…
deliciousness
for dogs
When only the best will do for your fur-babies. Our gourmet recipes combine premium New Zealand ingredients with natural additives to support your furry friend’s well-being.
pAW-SOME TASTE
FOR CATS
Purrfectly palated for cats, iti will entice even the snobbiest furbabies for cuddles. Our gourmet delights support your cat’s well-being while turning every meal into a culinary experience for your feline friend.
EVERYTHING YOUR GROWING PUP NEEDS
Tailored specifically to meet the nutritional needs of growing puppies, the Iti Puppy Range is enriched with omega-3 fatty acids for brain health, and muscle-supporting proteins. Make every mealtime a special moment with this satisfying and healthy meal for your furry friend.
sourced with love
from clean green
New Zealand
Our ingredients are the best that nature provides, sourced from the clean, untouched landscapes of New Zealand. Our meat roams lush, additive free pastures and been cared for naturally, and our wild fish has thrived in New Zealand’s sparkling clear waters. Learn more…
FOR EVEN THE FUSSIEST EATER
You’d get bored if you ate the same thing every day… so does your pet. Compare our product formats to find the perfect combination to suit you and your pet.
AIR DRIED
BAKED
CANNED
BIG NUTRITION
for little mouths
BIG NUTRITION for little mouths